Future Business Trends, has It Led To a Sustainable Business?
Keywords:
business sustainability, business trend, machine learning, topic modellingAbstract
Penelitian ini berfokus pada trend bisnis saat ini dan masa depan, Apakah tren bisnis yang berkembang saat ini telah menunjukkan ke arah pembangunan bisnis yang berkelanjutan? Apakah tren bisnis masa depan memiliki arah yang sama dengan bagaimana seharusnya bisnis yang berkelanjutan akan dijalankan? Pendekatan penelitian ini adalah penelitian kualitatif, dengan sampel data yang diambil dari artikel berita online dari situs berita bisnis di media online. Data penelitian diolah dengan model machine learning dengan Latent Dirichlet Allocation (LDA) dan Bigram. Hasil penelitian menunjukkan trend bisnis yang berjalan saat ini belum maksimal mengarah pada model bisnis berkelanjutan. Perusahaan masih berfokus pada pemenuhan dan pertumbuhan kebutuhan pasar dan keinginan konsumen belum dominan pada indikator-indikator utama bisnis berkelanjutan.
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